Attracting customers is the blood of any
retail business. And for a retail jeweler, building an inventory that appeal to
as many people as possible is vital for success and staying relevant in the
industry.
With so many products flooding the market
from various jewelry manufacturers and designers, retailers need a keen eye for
craftsmanship and a good sense of deducing future trends to insure that the
investment for inventory will not go to waste. To give a fresh perspective on
how to create an attractive and strategic inventory that will attract jewelry
shoppers, here are some tips on how to select the best products to put on your
retail store.
Define your business. What is your niche?
Who are your target markets? Do you like to project an ambience of high end
luxury or maybe an affordable, casual shop? Attracting the right kind of
clients is the first step on selling a product and this can be achieve by
creating a space that your customers will find comfortable. If you want to
target young customers, offer products that are more youthful, not too
sophisticated or delicate and most importantly, priced in the range that they
can afford like stainless steel jewelry. Focus on what you think your target
customers are looking for then build your inventory on this.
Stock up on timeless pieces in terms of
style or design. These types of jewelry usually have very general design themes
like floral, heraldic, Gothic and many others that do not go out of style for a
very long time. They also tend to go back after a few decades as fashion
progress. Simple, single-tone rings or charm bracelets are good examples of
timeless pieces.
To ensure variety, also offer jewelry that
is on trend or getting attention in the mainstream. See what are strutting down
the runways and be inspired to show similar pieces on your inventory. Good
source of what are "in" can be found on pop culture icons like
celebrities, TV shows, movies and others. Emerging alternative metals like
tungsten carbide, titanium and stainless steel jewelry are also great pieces to
offer today.
Inventory must have a sense of cohesiveness
but not to the point of being too flat. Offer products that can work with each
other like jewelry collections and gift sets. This shows a sense of association
and can also help encourage customers to buy more than one piece. Also, do not
be afraid to offer style advice on which jewelry can be worn with others so
that customers will also notice other pieces and not just focus on one. Even though
the customer did not buy the ring with the bracelet on the same sale, at least
you were able to bring it to the client's attention and maybe purchase it on
another time.
There is no exact formula in creating the
perfect inventory but with careful planning and creative thinking, retail
jewelers do not have to worry about attracting customers and staying relevant
in a competitive industry.
No comments:
Post a Comment