Smartphones: A Jewelry Store in Every Hand?

What else is there?

Through the power of Internet, everything is now one search engine away. So if one wants jewelry, web is more than enough to over-sensitize variation of styles, themes and designs. This way, the realm of jewelries evolved from being sold in chic specialty shops to regular department stores to e-commerce sites. But with everything said and done to ‘wow’ dynamic consumers, what else is there left to do?

It is mobile retailing.

With smartphones the newest hip, mobile retail started to sound like a new business strategem. But is it really feasible?

Jewelry consumers embracing mobile platform is the latest fad industrialists want to take into light. Buyers go out and have full-of-zip lifestyle while glued to their phones; slave to goings-on of mobile devices. Thus, e-commerce is trying to diverge to mobile retailing as component of marketing… many jewelry industries, especially stainless steel jewelry designer houses, even mull over on the possibility.

Just like the conception days of Internet, pioneers who took unconventional risks garnered great pay-offs. Criticisms may be there, left and right, for jewel mobile retailing, but there are definite signs it can be probable future for the business.

The Future of Jewelry Retail

Accessibility is never an issue now that Internet dominates the world. Anyone wishing to buy jewelries will be swept over by assortment of designs in the zenith with just one keyword. Hence, its retail world has varied from exclusive elite shops to regular department stores to internet sites. Yet, the cycle of change hasn’t stopped.

The coolest mobile device opened a new opportunity for industries in a very promising way… this is through smartphones. With augmented number of users of this newest “it” phone, mobile retailing is now greeting the horizon.

Users of this gadget are interestingly stuck with their phones, on its every activity and more. They can afford to have active social life, go out and have fun while fasten full blast to its every nook and crook. Thus, business people couldn’t help but see the intensifying possibility of conquering even these tiny gadgets to enforce industrial businesses, especially jewelries; because if carried out successfully, this has high percentage of becoming a breakthrough project.

Smartphones: A Jewelry Store in Every Hand?

What else is there?

Through the power of Internet, everything is now one search engine away. So if one wants jewelry, web is more than enough to over-sensitize variation of styles, themes and designs. This way, the realm of jewelries evolved from being sold in chic specialty shops to regular department stores to e-commerce sites. But with everything said and done to ‘wow’ dynamic consumers, what else is there left to do?

It is mobile retailing.

With smartphones the newest hip, mobile retail started to sound like a new business strategem. But is it really feasible?

Jewelry consumers embracing mobile platform is the latest fad industrialists want to take into light. Buyers go out and have full-of-zip lifestyle while glued to their phones; slave to goings-on of mobile devices. Thus, e-commerce is trying to diverge to mobile retailing as component of marketing… many jewelry industries, especially stainless steel jewelry designer houses, even mull over on the possibility.

Just like the conception days of Internet, pioneers who took unconventional risks garnered great pay-offs. Criticisms may be there, left and right, for jewel mobile retailing, but there are definite signs it can be probable future for the business.

Clients today do not desire convenience, they command it. And nothing is more convenient than looking for your prospective stainless steel jewelries right on your smartphone, provided it is well-showcased through effective 3D or 4D graphics. Moreover, mobile flash sales and daily deals can attract attention of many customers, especially if these are most accessible to them. Mobile devices can serve as a more operative enforcer of jewelry industries than anything else.

So how can a jewelry retailer, stainless steel or not, take advantage of this hottest vogue? One must always start with what covers all you have. Take for instance, be certain that your e-shop has mobile format that is easily navigated even on small screens. Despite the fact that smartphones can show the desktop mode of your online store, putting up a mobile version can make your shoppers spend more time browsing your stainless steel jewelry nirvana.

Downloadable catalogs specified for phone formats will surely look a good method of enticing customers to check out more products on their own bidding. Make certain that you are also listed as local jeweler in mobile online maps, so if anyone looks up your location, it is ready information.

If you have more money to spare, working with an app that notifies your steadfast purchasers when new inventory or design comes out will also be a good idea. Furthermore, integrating QR (Quick Read) codes on poster and brochures that when scanned by a smartphone renders corresponding coupon will undeniably become a hit.

Even if jewelry is well-liked to many since time immemorial, today’s customer behavior is getting more demanding. With mobile retailing, your jewelry store is situated in every smartphone owner’s hands.

Building a Strategic Jewelry Inventory

Attracting customers is the blood of any retail business. And for a retail jeweler, building an inventory that appeal to as many people as possible is vital for success and staying relevant in the industry.

With so many products flooding the market from various jewelry manufacturers and designers, retailers need a keen eye for craftsmanship and a good sense of deducing future trends to insure that the investment for inventory will not go to waste. To give a fresh perspective on how to create an attractive and strategic inventory that will attract jewelry shoppers, here are some tips on how to select the best products to put on your retail store.

Define your business. What is your niche? Who are your target markets? Do you like to project an ambience of high end luxury or maybe an affordable, casual shop? Attracting the right kind of clients is the first step on selling a product and this can be achieve by creating a space that your customers will find comfortable. If you want to target young customers, offer products that are more youthful, not too sophisticated or delicate and most importantly, priced in the range that they can afford like stainless steel jewelry. Focus on what you think your target customers are looking for then build your inventory on this.

Stock up on timeless pieces in terms of style or design. These types of jewelry usually have very general design themes like floral, heraldic, Gothic and many others that do not go out of style for a very long time. They also tend to go back after a few decades as fashion progress. Simple, single-tone rings or charm bracelets are good examples of timeless pieces.

To ensure variety, also offer jewelry that is on trend or getting attention in the mainstream. See what are strutting down the runways and be inspired to show similar pieces on your inventory. Good source of what are "in" can be found on pop culture icons like celebrities, TV shows, movies and others. Emerging alternative metals like tungsten carbide, titanium and stainless steel jewelry are also great pieces to offer today.

Inventory must have a sense of cohesiveness but not to the point of being too flat. Offer products that can work with each other like jewelry collections and gift sets. This shows a sense of association and can also help encourage customers to buy more than one piece. Also, do not be afraid to offer style advice on which jewelry can be worn with others so that customers will also notice other pieces and not just focus on one. Even though the customer did not buy the ring with the bracelet on the same sale, at least you were able to bring it to the client's attention and maybe purchase it on another time.

There is no exact formula in creating the perfect inventory but with careful planning and creative thinking, retail jewelers do not have to worry about attracting customers and staying relevant in a competitive industry.